Why Videos Increase Sales

Categories: Blog, mobile web, video marketing | Posted on Dec 14, 2017

Including video in your marketing is one of the best marketing tools your company can use. Why?  Videos can tell your story in a more emotional and dramatic way than just plain text and photo. typically, this translates to higher audience engagement.

Video is becoming essential because people are watching more videos on computers and smart phones every day. Consider some of trends in online video according to a May 29, 2013 report by Cisco, “The Cisco Visual Networking Index: Forecast and Methodology, 2012-2017.” Some of the highlights of the report are:

  • 69% of Internet traffic worldwide in 2017 will be from video, up from 57% in 2012
  • Video-on-demand traffic will nearly triple by 2017
  • Each second, almost a million minutes of video content will cross the network in 2017

Video also increases purchase repose rates. An Invodo report in 2013 says:

  • 52% of consumers say watching videos on products makes them more confident to buy
  • 60% of the time it is available to view, consumers will watch it
  • 174% higher likelihood of product purchase among shoppers who view this media
  • 76% of marketers plan to add video to their sites, making it a higher priority than social media, including Facebook, Twitter and blogs
  • 70% of B2B marketers use this type of content, up from 52% in 2011
  • Using the word “video” in an email subject line increases open rates from 7% to 13%
  • Video on your website may also increase your search engine rankings

To add video to your website, contact Bilberry Media

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